MKG Brand Refresh ︎
Brand + Interaction Design Assistant
While on internship at MKG, a “creative agency specializing in brand experiences,” I had the pleasure of working closely with a small group of individuals from varying backgrounds on the company’s brand refresh and website redesign. I jumped in mid-process to help pull everything together to its final state before launch.
One of the main goals in refreshing our brand was to emphasize the company as it is: human. Behind all of our work are the people who come together in a collaborative environment to create memorable experiences. Our culture is key to the work we create and the trust of clients who believe in us enough to let us go above and beyond expectations— from the first click to the big night.
I had the pleasure of working daily with designers Christa Seta and Garet Camella (remotely) who have experience in branding and web design. With the brand refresh and website redesign in progress simultaneously, each aspect informed one another. Working so immersively and in such close proximity, we were constantly testing and bouncing ideas off the team. I assisted in many facets, including but not limited to:
Brand guidelines
Brand aesthetic + voice
Typeface + color palette
Brand aesthetic + voice
Typeface + color palette
Content creation
Photo styling + portraiture
Iconography
Photo styling + portraiture
Iconography
Business cards
Presentation structure
Macro + microinteractions
Presentation structure
Macro + microinteractions
Amid brainstorming and problem-solving sessions, I helped smooth out some kinks and interactions around the website. We found ways to give our brand and our website that extra life and spark we needed through these interactions— big and small. These little things all add up to contribute to the impact and impression we leave on visitors, whether it’s hover states, overlays, or animations.
To further emphasize our laid-back vibe through team photos, we decided polaroids were a fun personal experience that also felt more natural than a set studio lighting and backdrop. A fun image hover adds an element of surprise and allows the viewer a little peek into individual personalities of the team.
